Kate Hudson Builds Brand Awareness for Fabletics

As the summer approaches a lot of consumers are going to be looking for something that they can work out in. Many people have decided to embrace their desire to get bikini body ready by transforming themselves through their workout routines. For a multitude of women that are looking for a chance to improve their workouts it is going to depend highly on the type of clothes that they wear.

 

Kate Hudson has been the one that has put a lot of time and effort into building a better brand of athletic clothing. She has been someone that has lots of women that may have a desire to work out in clothes that are stylish and more affordable than the average athletic garments. Kate Hudson has proven that she has a brand that is here to stay, and she is working diligently on a brand awareness for Fabletics.

 

Her strategy for building awareness is one that involved her fans. She utilizes social media to get her to a large fan base of consumers that look for new items. When people see what she is promoting on social media they will often connect with this website and browse the garments that are there. This is all part of her reverse showroom process where she displays garments on the website, but she is actually working to get more people to consider coming into the stores.

 

Getting customers to take part in subscription services is going to be the most effective way to secure reoccurring consumer revenue. When people sign up for this they are going to be getting their cards drafted automatically for monthly shipments. This is great because this narrows down the indecisiveness that consumers may have when it comes to purchasing more clothes. Many people that go to the site that are not VIP members may browse, but they may not buy anything. When Kate Hudson is able promote the brain in this way she has a better chance of getting consumers to take interest in regular purchases. This may be ideal for anyone just trying to build their wardrobe with lots of different selections.

 

For Kate Hudson this is going to be one of the most effective ways to promote this brand. Consumers that tell others will also play a big part in the word of mouth promotion that is connected with providing a stronger brand awareness for Fabletics.

May 31, 2017

Posted In: Fashion, Fashion Company

Eric Lefkofsky on the Path to Curing Cancer

Curing cancer is complex and requires countless man hours of research and clinical data to be passed between researchers and doctors. All that vital data needs to be analyzed and delivered somehow, to doctors trying to cure cancer patients. For example, if a cancer researcher is analyzing a group of breast cancer patients taking Herceptin, they will examine and record why the drug apparently only works on 40% of the patients and not the rest! Many questions are examined as to what other factors could be involved in preventing that 60% who failed the cure. Could it be that perhaps diabetes or some other illness is involved, and is preventing the cure? Are these “incurable” patients taking some other medicines (drugs) that are interfering? These are the vital bits of information that researchers and doctors need to bridge between each other.

Mr. Eric Lefkofsky is an entrepreneur who is hot on the trail of solving exactly these sorts of challenges. He was personally motivated to start up a cancer research company called Tempus after his dear wife was diagnosed with breast cancer. Tempus is a technology company that has developed an operating system which helps bridge such vital data between researchers and doctors, to help in effectively treating cancer. According to Mr. Lefkofsky (Fortunate Brainstorm Health Conference in San Diego), there is a lack of resources that help combine genetic data with therapeutic data. Lefkofsky says, “Gathering molecular data is one thing, but you also need clinical [patient] data. You [also] need therapeutic and outcome response data.”

Lefkofsky notes that “If you were to go into any of the cancer treatment centers and ask who took Herceptin over two years and how they did, they’d need a grant and at least 90 days. That’s the sort of data that should flow freely between researchers, clinicians, and others.” And that’s precisely where Tempus steps in to solve problems. Mr. Lefkofsky is an incredibly generous and charitable man. In 2006, he and his wife formed a charitable trust that donates funding to educational and scientific causes helping save lives.

May 28, 2017

Posted In: Business, Business success

Bruce Bent II – Helping Investors Safeguard their Investments through Money Market Fund

Most of the investors aim at diversifying their investment portfolio, mixed with high-return high-risk financial instruments and investment stabilizers that don’t yield significant returns but ensures easy liquidity with great returns. Money market fund is a kind of mutual fund that allows the investors to diversify their investment portfolio and create wealth in the long-run without worries about market fluctuation.

Money market fund is traditionally designed to not suffer from any significant impact during slow or sluggish market. It has the net asset value of $1 per share, but the Securities and Exchange Commission have enforced new laws about money market fund that may allow the NAV of money market fund to be fluctuating.

The money market fund was first invented by Bruce Bent II’s father. Bruce Bent II is the President and Chairman of Double Rock Corporation and is also the President of the Reserve Management Company. Bruce Bent II has also served in the various positions at the Hallmark Investment Series Trust and its subsidiary firms.

The prestigious Smithsonian Institution named American Museum of Financial History has also recognized the money market fund due to its impact in the financial market. Money market fund is regulated in America by Securities and Exchange Commission. The money market funds are mostly short-term in nature and hold securities, commercial paper, and certificates of deposit, which help the fund get easy access to liquidity. People are always on the lookout for the investment options that can be liquidated quickly.

 Bruce Bent II went to Northeastern University and graduated with Bachelor of Science, majoring in Philosophy. Bruce Bent II is known highly for his expertise in the fields of cash flow management and cash related transactions. One of the industries where Bruce Bent II has played a vital role over the years is the retirement services industry, and his firm has come out with some high performance oriented long-term retirement plans.

May 18, 2017

Posted In: Uncategorized