Alexandre Gama – International Creative Sensation

Alexandre Gama

Alexandre Gama is the very first Brazilian man to lead the British-Based agency. He was granted title of Global Chief Creative Officer (WCCO) and the only Brazilian member of Publicis Groupe Global Creative Board. The six-member committee includes agency creative leaders in the global company.

Early Career

Alexandre Gama worked at several advertising companies. He began with Standard Ogilvy & Mather in 1982. He was both a creative and copywriter with the company.

Eight years later he moved to DM9. His career move garnered him heightened responsibility as copywriter and Creative Director. By the time Gama had moved to another company, Gama could brag that he was the most-awarded copywriter of his entire generation of Brazilian copywriters.

Gama also worked at Almap BBDO and was a shareholder with the company. He also worked as CEO of Young and Rubicam. In 1996, he joined the Global Board as CCO and member.


In 1999, Gama left Young and Rubicam to start Neogama. Shortly after, in 2008, Gama broke through another barrier to become the first Latin American to present a Master Class at Cannes in France.

In 2002, Gama associated Neogama to BBH, the London-based agency, creating Neogama/BBH though he maintained control by remaining the major shareholder.

In 2016, Gama and Neogama left the BBH network. Gama started a new phase focused on the agency’s roots in Brazil. He retook the name Neogama and operated independently. He also, in 2016, sold Neogama to Publicis Groupe.

Board of Directors

Gama became board member of Brazilian Association of Advertising Agencies and took on the responsibility of support and promotions of communications best-practices of Brazil.


Gama has received numerous awards since becoming a creative and copywriter. Both his personal accomplishments and his business accomplishments have been acknowledged internationally since 2006.

Neogama/BBH was named “Agency of the Year” by Meio e Mensagem periodical. It was the first Brazilian agency to win two Golden Lions in the same year in Cannes two main categories: Press and Film.

May 5, 2018

Posted In: Advertising Leader

Lori Senecal Changes Corporations And Agencies

If there is one thing that could be said for Lori Senecal, it is that she is a leader in her own right. While she is not someone who is going to be the loudest in the party, she is someone who does cause change in any company that she steps foot in. There is one thing that she admits about herself. She is very shy and an introvert. Therefore, she is not always going to be the center of attention. At the same time, Lori Senecal is going to be the one who makes the hard decisions that is going to make significant changes in the business she is working in.

Her journey has started when she realized that she is not really comfortable with competing for attention. She has instead decided to take on other activities that do not involve the participation of others. Among the activities she has taken part in is gymnastics. After graduating high school, she has went to college to study business. Lori Senecal has eventually decided that she wants to be involved in marketing and advertising. This is something that would’ve been unexpected because marketing and other similar industries require big and lively personalities for success.

Read more:
Women in Business: Lori Senecal, Global CEO of CP+B, formerly Global Executive Chairman of KBS
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One thing that Senecal has proven is that when one pursues something that she is interested in, then she is very likely to succeed if she just commits to it. Lori Senecal has committed to her pursuit for marketing and has been a huge influence in her industry even though one would not expect someone with her personality type to actually go through. One thing that could be said about her is that she is not that emotive when she talks. She relies more on logic. She approaches everything from a pure business standpoint.

People have had a lot to say about how she has changed the company. One thing that could be said is that Lori Senecal believes in efficiency. If a company works in an efficient manner, then it will get things done in a greater manner. This is one of the reasons that Lori Senecal is someone that people love to work with.

Find out more about Lori Senecal on Adweek

December 25, 2016

Posted In: Advertising Leader