There is a lot of news to cover in Brazil these days. The outbreak of the Zika virus at the end of 2015, the pending impeachment of President Dilma Rousseff, the Summer Olympics, and the never ending coverage of Brazilian football are just some of top news stories covered by one of Brazil’s Media giants, the RBS Group. The RBS Group has been covering news stories ever since Mauricio Sirotsky Sobrinho started the company in 1957. Nelson Sirotsky took over as president and chairperson of the Southern Brazil company and remained in that position until his nephew Eduardo Sirotsky Melzer took control of the company in 2016. Eduardo has always been called Duda Melzer.
Duda Melzer attended Pontifical Catholic University of Rio Grande do Sul where he earned a degree in business administration. He was accepted at Harvard and earned an MBA from that Ivy League University. Duda was always interested in the franchising business, so he got involved in Sweet Sweet Way a sweet shop with locations in Brazil and Argentina. Duda also managed Box Top Media, a New York-based media group before joining his family’s business in 2004. Duda was the national marketing manager of the company for six years and in 2010, he was named vice-president of Business Development for the RBS Group. In January 2016, Duda replaced his uncle, Nelson Pacheco Sirotsky, as President and Chairman of the Group.
Melzer is in charge of his family’s media empire, which at last count, employed 6,500 people. Those people work for the 24 TV stations, nine newspapers, and the 18 radio stations controlled by RBS. Duda is also responsible for a digital news agency. Duda is also a member of the Ethical Counsel, and he sits on the Board of the Services Associations of Rio Grande.
SWball July 12, 2016
Posted In: Brazillian Business