When building their reputation, a college athlete must be educated in the effects of social media. It can be a helpful tool or a deadly weapon for these young students. No matter how one looks at it, these online sites, like facebook at twitter, are seen by all, even future employers.
Some schools, like Purdue, see twitter as to big of a threat and require their athletes not to use it during the season. Even if an athlete is not using twitter themselves, they need to realize they can still show up on it. David Ablauf, Michigan’s associate athletic director, said it best “We live, almost, in a transparent world today. Every person that you walk by has the potential to be a reporter.” Yogi Ferrell and Stanford Robinson, IU basketball players, learned this the hard way when a random person snapped and posted pictures of them being ticketed at a nightclub while underage. A schools reputation, as well as an athletes, rides on these young adults’ conduct. This is why education and awareness is key for these developing athletes.
Other schools see it as a way for an athlete to build their personal brand. They see the benefit of it when used to promote departments, events, and positive news. Being in the spotlight is something these athletes must learn to use as a way of building a strong reputation. Luckily, the new era brings athletes that have adapted and understand the online world well. They understand thier college years are one long interview and their social media is their resume.
SWball May 31, 2016