Desiree Perez, native New Yorker, and Roc Nation’s Chief Operating Officer prove that Girls Run the World! The brilliant COO landed on Billboard’s 2017 list, highlighting Women of Music who represent the industry as influencers, creators, and innovators. Ms. Perez officially joined music label’s Roc Nation in 2009. Roc Nation’s illustrious entertainment brand was founded by mogul and rapper, Shawn Carter, also known as Jay-Z. Desiree Perez governs all day to day activities for the business. The lady of many hats has a keen perspective on the company’s publishing and labeling initiatives. She is known for her shrewd negotiation skills across the music industry. Ms. Perez engineered a $200 million deal with Sprint and TIDAL, the label’s new streaming service. She also shaped the success of Jay-Z’s last album 4:44 which reached platinum status on the heels of the albums release date. The 4:44 Album Tour grossed an average of 21% more sales than that of the Magna Carter Tour in 2013. The illustrious COO orchestrated Roc Nation singer Rihanna’s Anti Tour, establishing a $25 million sponsorship with Samsung. Beyonce’s Formation Stadium Tour also was guided by the fierce negotiator. Powerful female executive, Desiree Perez, has fostered successes with a multitude of Roc Nations artists. She, in fact, is a major factor behind the brand’s growth and elevation to new and interesting heights. Desiree Perez has a passion for posturing the labels top artists for triumphs-such as Jay-Z’s recent partnership with Live Nation, an equity partner. The deal garnered a $200 million long-term touring project for the artist. Desiree Perez has changed the landscape of music with her innovative and groundbreaking moves-revolutionizing the industry as we know it today.
Desiree Perez’s Facebook Page: www.facebook.com/public/Desiree-Perez
SWball March 11, 2018
Posted In: Music News, Musicians
brilliant COO landed on Billboard’s
Singer and songwriter Doug Levitt has found a way to connect America with music. After having a career based in London as a journalist, he came back to America and started what he called ‘ The Greyhound Diaries’ in which he traveled across states showing the struggles people face in today’s society.
Doug Levitt grew up in Washington, DC, and later in life decided delivering the news wasn’t what he wanted to do with his life. He wanted to do something that had a meaning behind it and that is how ‘The Greyhound Diaries’ came about. The singer decided that people needed to know the struggles of others around them, so he decided to ride across the country for over seven years doing concerts and all the while posting stories and pictures of people he met.
The Greyhound Diaries was created into a book that shows over 70,000 miles of stories and pictures of the struggles that are happening within our society and sometimes goes unnoticed by others. Not only is there the book, there is also a website that has documented the stories that Doug found as he traveled.
Doug Levitt understands the advantages he has in life and knows that a lot don’t get to have those advantages as a child or an adult. He hoped that by creating ‘The Greyhound Diaries’ project it will help society become aware that there are people that aren’t as lucky and need the support of the communities to provide the care needed.
Check him out on Twitter!
SWball September 27, 2016
Posted In: Music News, Musicians
The fame and the fortune that comes with making it to the top of the music industry attracts musicians from all over the world. But reaching the top isn’t easy. Thousands of people try to break into the music world every year, but very few succeed. Talent is just one of the ingredients needed to produce a hit record and continue to produce hits year after year. It takes a certain style, a unique resilience, and a strong desire to battle the challenges that people face in the music business. Norka Luque, the Venezuelan-born singer, is one of the people that has all the assets to achieve long-lasting stardom in the music world. Norka is not a one-hit wonder. Norka has the talent, education, desire, and the resilience it takes to become the next big star in the pop music world.
Norka worked hard to be discovered. The road to producing her first album took her from Venezuela to France where she studied business during the day and sang in the dance clubs at night and on the weekends. Here small group, Bad Moon Rising, had a unique sound that combined reggae with funk and rock and the clubs were filled every night the band played, and Norka sang. In 2006, Norka decided she was ready to move to Miami where her unique Latino sound would be appreciated. Norka found a job on South Beach, and that was the start of what she calls her cross-over years. The word spread that a young Venezuelan singer was burning up the dance scene in Miami and Emilio Estefan, the famous record producer and husband of Gloria Estefan, was one of the people that heard about her. Emilio and his team, composer Arche Pena and Luigi Giraldo decided to produce Norka’s first album. The first singer from that album was released in 2011. Norka was nominated for best female vocalist of the year when that single, “I Can Do It” was released.
Norka’s second release from that album, Milagro, was an instant hit, and it became a cross-over hit in the dance clubs in the Miami, New York, and Los Angeles. Norka released her third single, Tomorrowland in 2016, and it is climbing the Billboard Charts. Norka’s unique singing style has earned her the right to sing with her childhood idols, and she wouldn’t change a thing about how she got where she is today. Norka is still the same friendly, compassionate and loving woman she has always been in spite of her success. Find Norka Luque on Facebook to learn more about her music.
SWball July 14, 2016
Posted In: Musicians, Venezuelan Musicians