Any time a company can go from a startup to competing with some of the top names in an industry, there is bound to be a harrowing tale behind it. But when a company goes from a garage-based hobby business to one of the leaders in a well-established, mature industry, with zero outside financial backing, you’re dealing with a truly once-in-a-generation success story.
Such is the case with worldwide health and beauty powerhouse Jeunesse Global. Founded in 2009 by a pair of Florida retirees who were simply looking for a way to add meaning and activity to their days, Jeunesse Global has rocketed into the stratosphere of the global health and beauty industry. The company, which literally saw its first headquarters located between the couple’s lawn tractor and gas can, has now become a company valued at more than $1 billion, with distributors in nearly every country on Earth and hundreds of millions of dollars in gross sales each year.
Although a story like this may sound like a Paul-Bunyonesque tall tale, it starts to make more sense when we consider that founders Randy Ray and Wendy Lewis were no ordinary retirees. The couple had spent their entire careers in the direct-selling business, founding and growing some of the most successful businesses in that sector. They had amassed a substantial fortune, earning enough money that they easily could have retired for life by their early 30s. And it turns out that the garage out of which they started Jeunesse Global was attached to a mansion of more than 10,000 square feet in an exclusive Florida neighborhood.
Still, the success of Jeunesse has dwarfed everything that even Ray and Lewis had ever accomplished. And most of that success has been due to the company’s great products. Luminesce, the company’s moisturizer and anti-aging skincare lotion is a good example.
Made with the company’s proprietary APT-200 molecule, Luminesce helps skin stay radiant and moist while providing one of the most potent punches against the stigmata of aging that is currently known to science. Luminesce can help erase as much as 10 years off a users’ appearance, helping them to look their best every day.
SWball May 29, 2018