Across the world, the Roc Nation brand has been growing in importance for fans and partners of the business created by rapper, Jay-Z. One of the major players in the development of Roc Nation is Desiree Perez, a long-time business partner of Jay-Z who has spent much of her time looking to develop the business relationships which have proven so important to the brand. Roc Nation is now one of the leading recording labels in the world with a long history of support from many of the best-known businesses on the planet who appeal to the key demographic of the company.
Among the many companies, Roc Nation has partnered with is the telecom giant, Sprint which has chosen to become one of the main investors in the Tidal streaming service to the tune of $200 million. Roc Nation has grown to become an important part of the entertainment industry in a range of different sectors where Desiree Perez has spent her time exploring the many deals and partnerships on offer for the brand; one of the most important aspects of the work of Roc Nation has been the link between the label and its parent company, Live Nation which has provided around $300 million in investment capital over the last decade.
Desiree Perez has become such a trusted member of the Roc Nation team because she was already known to Jay-Z for her business skills from her years working with the SC Enterprises company. The majority of the work completed by Desiree Perez was kept out of the spotlight until the renegotiation period for the Roc Nation deal with Live Nation when the executive was pictured looking for new investment from the Universal Music Group which eventually signed a music distribution deal with the label.
SWball December 22, 2017
Posted In: CEO