One of the most interesting battles of 2017 will be between Fabletics and Amazon. This is a David and Goliath type of war, and everyone that shops online knows that Amazon is definitely Goliath. Fabletics is a failing business even though it has more than a million customers. This is a business that grew online, it continued to flourish as a couple of stores open throughout the United States. Now there is a lot of talk about how this company may possibly lure more customers with as many as 100 new stores within the next five years.
It is very possible that the physical stores are the smooth stones that David- also known as Fabletics in this scenario – will need in order to maximize profits and knock out the giant that is known as Amazon. This is a company that is headed by Kate Hudson. She is an actress, but there is certainly a strong entrepreneurial spirit that has taken over in the last several years.
Unlike the battle with David and Goliath, this Amazon versus Fabletics battle will not result in death. The rise of Fabletics, however, will certainly put a dent in the profits for Amazon. Both companies have the ability to sell clothing to women, and Amazon currently controls about 20% of this market. Amazon makes billions of dollars each year so it is easy for this company to continue to flourish even in the midst of competition from Fabletics. What is interesting, however, is the way that Fabletics caters primarily to women. This gives the company the ability to build a target market that can lure a lot of the customers away from Amazon. This may be the main reason that Amazon executives are taking note of everything that this company has done. Fabletics is the company to watch, and many people are going to consider what Kate Hudson is offering because her line of clothing is comfortable and durable. That is a rare combination that does not always present itself in the majority of clothes that consumers buy.
Fabletics is definitely the company that consumers can expect to see more of in the next five years. This is a company that has proven that there is a void in the industry, and Kate Hudson has every desire to fill this void. She has shown herself to be one of the best possible choices for leading a new wave of females that want to work out and look good while doing so. Hudson has taken an active role in promoting the clothes that are sold through the Fabletics website. She has made it her business to elevate this company to new heights that could have never been reached if she didn’t take the time to promote the brand herself. Fabletics is still a brand that appeals to a lot of different customers because it is still a novelty. Many people are still unaware of this brand so the newness of it all is still appealing.
SWball February 17, 2017