Goldenberg Takes VIP Membership Business to Fashion

Who is the best young CEO in Los Angeles? This is a question you could ask a ton of people in the business community in LA and get a completely different answer every time. There is one name that might keep getting brought up by every person that answers. That name is Adam Goldenberg. Goldenberg might not seem very young. This is because he created and sustained success at such an early age. Goldenberg’s latest venture, JustFab, is a culmination of the work that he has done with other companies in the past.

JustFab is a membership VIP service for fashion. Those that are members pay a monthly membership fee on matrixpartners.com. They can then log on to the website at any time and buy available products at a huge discount. JustFab has a relationship with a ton of top brands. One of their flagship brands is Fabletics. Fabletics is the athletic wear company owned by Hollywood starlet Kate Hudson. The company is known for selling affordable leggings and hoodies for women. Their prices are even better when you have a membership with JustFab.

JustFab isn’t just for clothing. The company also deals in other kinds of fashion merchandise on latimes.com. JustFab sells clothing, jewelry, and shoes. The merchandise on the website is mostly geared towards women. The website does offer it customers free exchanges and free shipping on all purchases. There is even a section for kids styles on the website. You can buy merchandise individually or even use the website to design entire head to toe looks for yourself. There is no stone left unturned by JustFab when it comes to fashion shopping online. Right now, the company is advertising an offer of buy on VIP membership get one free.

Goldenberg’s first big success was in the late nineties with his flagship gaming network, Gamer’s Alliance. This company linked gamers like no other company before. It saw a lot of growth despite Goldenberg’s young age and lack of experience when he was running the company. He built Gamer’s Alliance until he was bought out in 1999.

His next project was an internet brand incubator. Goldenberg was in charge of the development of many different brands and start ups when he ran Intelligent Beauty. He founded the incubator in 2006. He then ran the company until 2010 when he had the idea for JustFab. Ever since then JustFab has been growing and growing at an exponential rate.

Read more: 3 LA CEOs you need to know now: Adam Goldenberg, JustFab

November 14, 2016

Posted In: Fashion Company