The fashionable and comfortable athleisure gym attire style is growing in insane popularity. Athleta and Lululemon have been popular athleisure brands, but the new line, Fabletics, is taking the athleisure fad industry by storm. Fabletics.com company has seen a daily rise in visitors with 1.3 million unique visitors as of this month. Fabletics has managed to set itself at the decided forefront of the pack by superb marketing decisions and offering the lowest prices around with each outfit going for $50 which is marked down to $25 if the customer has a membership. For more about Fabletics marketing and a comparison with its competitors see here.
Fabletics – Wikipedia, the free encyclopedia
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The company emphasizes being a member because a membership will usually result in the customer buying more merchandise. It is also a great way to ensure customer loyalty. Fabletics was founded by Adam, Goldenberg, and Kate Hudson in 2013. They have been committed to providing the public with comfortable, affordable athleisure wear that is conducive to any strenuous activity. While Fabletics garments are very affordable, they are also the highest quality. Fabletics operates by its company motto: “Live Your Passion. They are driven to spread this same message throughout the world.
SWball May 15, 2016
Posted In: Fashion Company