Alexandre Gama – International Creative Sensation

Alexandre Gama

Alexandre Gama is the very first Brazilian man to lead the British-Based agency. He was granted title of Global Chief Creative Officer (WCCO) and the only Brazilian member of Publicis Groupe Global Creative Board. The six-member committee includes agency creative leaders in the global company.

Early Career

Alexandre Gama worked at several advertising companies. He began with Standard Ogilvy & Mather in 1982. He was both a creative and copywriter with the company.

Eight years later he moved to DM9. His career move garnered him heightened responsibility as copywriter and Creative Director. By the time Gama had moved to another company, Gama could brag that he was the most-awarded copywriter of his entire generation of Brazilian copywriters.

Gama also worked at Almap BBDO and was a shareholder with the company. He also worked as CEO of Young and Rubicam. In 1996, he joined the Global Board as CCO and member.


In 1999, Gama left Young and Rubicam to start Neogama. Shortly after, in 2008, Gama broke through another barrier to become the first Latin American to present a Master Class at Cannes in France.

In 2002, Gama associated Neogama to BBH, the London-based agency, creating Neogama/BBH though he maintained control by remaining the major shareholder.

In 2016, Gama and Neogama left the BBH network. Gama started a new phase focused on the agency’s roots in Brazil. He retook the name Neogama and operated independently. He also, in 2016, sold Neogama to Publicis Groupe.

Board of Directors

Gama became board member of Brazilian Association of Advertising Agencies and took on the responsibility of support and promotions of communications best-practices of Brazil.


Gama has received numerous awards since becoming a creative and copywriter. Both his personal accomplishments and his business accomplishments have been acknowledged internationally since 2006.

Neogama/BBH was named “Agency of the Year” by Meio e Mensagem periodical. It was the first Brazilian agency to win two Golden Lions in the same year in Cannes two main categories: Press and Film.

May 5, 2018

Posted In: Advertising Leader